16 Dec
16Dec

It’s a book about meetings - and not about computers and code.

It’s about a paradox and our GOOD ENOUGH mindset. We all have one. It is human code we use everyday; the outfit we grab, the playlist we like, the parking spot that will do, the coffee grabbed on the go.

It’s human. It’s practical. It’s how we survive. And we understand the trade-offs instinctively.

Yet in meetings, we use 𝗚𝗢𝗢𝗗 𝗘𝗡𝗢𝗨𝗚𝗛 as a verdict when we fail - but never as a strategy when we succeed. How come? A paradox that can baffle us when decision making gets stuck. 

My book argues that we have abandoned the 𝗚𝗢𝗢𝗗 𝗘𝗡𝗢𝗨𝗚𝗛 mindset. As if the sheer mention of the words is taboo - whilst we strive for bigger, bolder, better, best - perfect even. Because who looks for a good-enough CEO or presents a good-enough forecast? No one, right?

Instead, we create aesthetically appealing meeting spaces, brimming with technology and efficiency, yet suffocating curiosity and vulnerability. Spaces that distract more than support. Where noise wins over depth. Where logic rules the day. And where 𝗧𝗥𝗔𝗗𝗘-𝗢𝗙𝗙𝗦 are often dismissed and left in the margins.

Meanwhile we forget the one question that could unlock progress: “𝗪𝗛𝗔𝗧 𝗗𝗢𝗘𝗦 𝗚𝗢𝗢𝗗 𝗘𝗡𝗢𝗨𝗚𝗛 𝗠𝗘𝗔𝗡"?” A way to discover another way to reach real change that might be all it needs to move forward.

𝗧𝗛𝗘 𝗙𝗢𝗥𝗚𝗢𝗧𝗧𝗘𝗡 𝗔𝗟𝗚𝗢𝗥𝗜𝗧𝗛𝗠 is not a book full of 'do this do that' advice. No, it is a book full of thoughts, stories and one suggestion to help us find a seat at the table to give us the space to let the algorithm in our heads finish.


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