Hello, I'm Paul Russell.

If technology was always free would you fill your boots and reach for the stars? Maybe you would; or perhaps you would ask ‘what is the problem I’m trying to fix here?’

I help business leaders find the courage to think differently, create space for innovation and use technology better to achieve growth.

Even If It Was Free or otherwise. 👍

Writing another book!

A book that talks directly to the question we often ask or are asked- "tell me what good looks like".

A book that challenges the narrow channel we build between our conversations that aim to remove uncertainty and create a future that looks amazing and the best it can be.

A book that challenges us to think about a different question - "describe what good enough would feel like".

A question that is 100% human and requiring no artificial help though has a serious connection to how we use technology to remove these uncertainties and find a better way of solving problems.

A life time journey that I use in my working life but also from my personal experiences to discover, listen, observe and debate.

A fascination in fact that brings me up against designers, technologists, entrepreneurs and psychologists.

A book that is in draft

A fresh challenge for me to manage my time and concentration better, but a book that for me at least, only has to be GOOD ENOUGH.

Let's see.


Is business language getting in your way?

  •  02/11/2023 05:39 PM

Ever feel like you're talking in circles when it comes to change and transformation? You're not alone. Tune in as Paul Russell and Mark Vincent dissect the 'Language Trap'—the sneaky words and phrases that undermine our best efforts. Discover why these pitfalls exist and how they can lead to confusion, disruption and disappointment.

Good Ideas - Where do you get yours?

  •  21/09/2023 03:38 PM

Ideas. We all have them. We need them to survive and thrive whether in personal life or in the world of work. But where do they come from? And when we are talking about new ideas does our track record of ideas success (and failure) matter? Should we forget the past and only look forward? Will this time be different? And for those employed to be 'ideas people' can we rely on them alone to be the saviour or can we simply take a look on social media and use what strangers are seducing us with?

The question we rarely ask each other

  •  25/08/2023 12:36 PM

If we just find the time to ask this question - what question have I not asked you that you feel I should have what would we learn? Questions are the lifeblood of how we grow. They seek information to help us understand each other but too often we are converged too much on asking questions that suit a situation constraining us unfairly into closed mindset moments. Yet the human is desperate to learn more. Why not try the question and see what you learn? It might surprise you.

Fall BACK in love with problems

  •  06/07/2023 10:51 AM

In our instant gratification lives we are often guilty of relying on the 'heard it before' auto pilot response when thinking about problems. Despite our attempts to think differently at some point or other we can get caught out and miss the opportunity to see something we might miss.

I was never trained to tell stories - were you?

  •  05/12/2022 04:14 PM

We might be good at telling stories to our children but why do we struggle to tell good business stories? Have we become lazy or too reliant on others or social media to do it for us? But hang on we were never trained to tell stories so we have to go with what we think.

What is the trilogy of temptation?

  •  05/11/2022 12:12 AM

How we are seduced by technology through innovation that fuels our confidence we can do better and at a greater pace. Where agile and fragile are often too close for comfort. the ChatGPT AI debate in early 2023 sort of underlines my perspective.

My first book

  •  06/10/2022 09:01 AM

My first book! A book about sales but really about you and me. How we can rediscover our inner Diverger to get more from the conversations we have. What is a Diverger? You and me for a start. It is just years of curiosity gets stripped away from us. My book is about how you can put it back.

The power of diverse thinking

  •  06/09/2021 04:37 PM

How a community came together joined by the desire to share stories and mutual respect. 48 amazing people.

  • Hidden in plain sight workshop

  • Introduction to Design Thinking course

  • 60 minutes to make a difference sprint

I love talking through problems with people so if you have a business challenge please do get in touch.


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